Today is my birthday. Due to the aging process, I'm starting to feel a new sense of maturity about myself. It's been literally days since I laughed at a fart. I have survived 28 years so far on this planet and I’ve been posting on Muppets For Justice for 7 of them. That’s one quarter of my entire life. Granted, I only starting posting regularly 3 years ago when I finally found my voice (it’s always under the fridge isn’t it?), but even so, that’s a long time to have been blogging.
Not only that, I’ve posted over 400 times, written several guest blogs, recorded a short podcast series, and put together a book. I’ve put a lot of time into this whole Muppets For Justice thing, and I think it’s fair to say that I’ve had a modicum of success. I’ve got a small, cult following, regular hits, and I’ve met some fantastic writers and bloggers through this whole thing, which is incredibly important to me. However, from small trees do mighty acorns grow (I think that’s right), so lately I’ve been trying to promote the blog more.
Recent efforts on that front have been pretty slow. I’ve been trying to promote Muppets For Justice on Facebook and Twitter more regularly, but I don’t feel like the blog is growing much at the moment. Things seem to have reached a plateau on that front. I’m not very good at putting myself out there and vying for that recognition. I think it’s a mixture of apathy (since everyone’s trying to promote something), plus a lack of faith in my own abilities that are holding me back on this front. I need to try harder.
However, I also think that there’s a distinct problem with the blog itself. While Muppets For Justice is a unique name that I used to love, I think it’s also become a big burden hanging around my neck. The casual observer probably sees this place as a Muppets fan site, especially since I have a picture of the cookie monster up there. I think Muppets For Justice is a confusing blog since the Muppets are an established brand and wildly popular in their own right. To try and build a successful online presence off of the back of this was always going to be an uphill struggle. It’s a bit like trying to start a robotics company called Skynet. It’s also not very unique since this blog’s very existence probably breaks copyright law in some capacity.
I think that there’s also several layers of obfuscation here; there’s the Muppets For Justice blog, there’s my Internet handle Addman, my Twitter account Ollie The Pigeon, and whatever else I happen to be writing as that day. None of these elements seem to tie together very well. Since the advent of social media, it’s more acceptable to use your full name online. I think people feel a little disconnected from me as a writer when they see the name Addman and the puppet avatar, especially when coupled with my usual content.
All of this is a convoluted way of saying that I’m thinking about making some changes. I’m thinking of ditching the handle and using my real name (gasp!), tying all of my associated accounts together and, biggest of all, renaming Muppets For Justice. I have a couple of new names in mind that don’t infringe on existing copyrights, which I’ll reveal later if everything goes ahead.
What do you folks think about this? Would Muppets For Justice not be the same if it was called something else?
Please let me know your opinions. I’m eager to change things up, but I don’t want to alienate the people who stop by regularly and I'm nervous about ruining everything I’ve built so far. Any feedback you can give is valuable and will influence my decision tremendously.
Thank you for reading and I’m sorry it’s not as entertaining as usual. Normal service shall resume next week. This has to be the strangest birthday post ever.